Tuesday, June 28, 2011
The Mind of Manufacturers
This is a book intending to encourage university graduates to go into the "thing-making, " manufacturing industry, introducing the mindset of those in the industry. Manufacturing as a profession is popular in Japan, not considered back stage and a little dirty as it may be in the UK.
Japanese people that work in manufacturing are proud to wear their manufacturing workers uniforms, as shown on the image on this cover. Those that take pride in expressing themselves, their apititutes, their creations, and their affiliations visually, as the Japanese do, are good at making-things as the Japanese are.
While I love Brian McVeigh's book "Wearing Ideology" it tends to over-emphasise the external source and oppressiveness of the "ideology," (though he does talk about negotiation) rather than "wearing" as authentic, creative self-expression. If an American Lawyer or Computer programer were to say "I am (proud of being) a computer programmer," then this would be seen as an autonomous belief rather than a engendered ideology, because we logocentricists see words as spring from the mind. Images too spring from the mind, and find expression in Japanese manufactured goods, and uniforms.
This cover image is copyright of Recruit a Japanese recruiting company that edited and published this book.
This blog represents the opinions of the author, Timothy Takemoto, and not the opinions of his employer.