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Modern and Traditional Japanese Culture: The Psychology of Buddhism, Power Rangers, Masked Rider, Manga, Anime and Shinto. 在日イギリス人男性による日本文化論.

Tuesday, May 26, 2015


Internal External Fashion

Oda, Hashimoto, Kashio and Dohi (2003) based upon the theoretical distinction of Hashimoto and Kashio (2003) found that overall Japanese (or at least Japanese mothers) dress up for internal reasons rather than to impress others.

Quoting Yamabe(1993: See Hashimoto and Kashio), Yashimoto and Kashio note that dressing up or primping (oshare) has generally been studied from the perspective of outward appearance, but is in fact also an expression of identity. Hashimoto and Kashio (2003) went on to develop an internal and external dressing up questionnaire and found that the internal aspect of dressing up for oneself is more important than the extrinsic motivation to dress up for others overall, especially in older Japanese.

This is hardly surprising given that the Japanese are especially capable of and chronically inclined to autoscopy through the use of simulated intra-psychic other. Since the Japanese dress up for themselves, for a simulated self-directed gaze rather than real gaze, they pay more attention to underwear. Real others can not see underwear, but a simulated gaze can see inside things, as the Japanese are found to be able to do.

Strangely however, attention to underwear is an item on the both the internal and external motivation to dress up questionnaire, where wearing underwear that does not affect ones outer wear correlates with intrinsically motivated primping but paying attention to the visual design (デザイン) of ones underwear correlates with extrinsically motivated primping.

This implies, rather surprisingly to me, that Japanese wear visually designed underwear, that is popular in Japan, to show to others.

I have translated Hashimoto and Kashio's (2003) questionnaire as the Intrinsics and Extrinsic Primping Questionnaire which is available for download here, or in Japanese at their links below.

橋本幸子 ・柏尾眞津子;日 本社会心理学会第
44会 大会発表論文集,(2003) Retrieved 2015/5/26 www.epjournal.net/wp-content/uploads/EP1208780887.pdf
尾田貴子, 橋本幸子, 柏尾眞津子, & 土肥伊都子. (2003). おしゃれの二面性に関する研究-被服・化粧行動, 心理的健康との関連. 繊維製品消費科学会誌, 44(11), 700-709. Retrieved 2015/5/26 from www.bunken.org/jssp/conf_archive/paper_download.php?s=200...

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This blog represents the opinions of the author, Timothy Takemoto, and not the opinions of his employer.