Monday, May 01, 2017
Eat with the Eyes
"Further, the Japanese are said to eat with their "eyes". The two pillars of beautiful food layout (moritsuke) are those of French and Japanese cuisine. I am privately of the opinion that the Japanese can sate their desire for food if not their appetite by eating with their eyes alone. There are shelves packed with highly visual cooking books in Japanese book stores. There are displays of highly detailed model food in windows of Japanese restaurants and canteens. This sort of phenomenon is rarely seen outside of Japan. How did this cultural peculiarity arise and what role does it serve? Their are still many riddles to be solved in the psychology of food." (Imada, 2005, p.58, my translation)
I could not agree more and believe this eating with the eyes to be a major reason for Japanese svelteness, that an the fact that in general the Japanese live with their eyes too.
Imada, S. 今田純雄. (2005). 食べることの心理学―食べる、食べない、好き、嫌い. 東京: 有斐閣.
This blog represents the opinions of the author, Timothy Takemoto, and not the opinions of his employer.