Tuesday, May 26, 2015
Make Up Raises the Tone of Japanese Women's Voice
Yogo et. al. (1990) found that as women's make-up improved from no make, normal make up to make up provided by a make-up artist, their confidence and satisfaction increased, and their anxiety decreased. This is very much to be expected in a visual soul-as-mirror rather than soul-as-narrative country like Japan. Better make-up and other visual self-presentation in Japan corresponds to better self reports among Westerners and is likely to result in improved confidence and effect.
At the same time however, the pitch of their voice increased. Or because a high pitched voice is an indicator of positive effect like laughter or a smile? Or conversely is this because they were aware that a high pitched voice is desired by others - as suggested by the high pitched voice in which shop assistants and telephone operators are required to speak - and their increased confidence and positive affect allowed them to use that other-wise unpalatable falsetto? Finally, since it is found that Japanese use tone of voice in contradistinction to linguistic content does their higher pitched voice represent a greater emphasis on tone and a further de-emphasising of self-narrative? In any event higher tone of voice, together with thicker make up probably represent a greater identification with female gender stereotypes, which are generally viewed more positively, rather than negatively, in Japan. The Japanese are members of womankind.
Yogo 余語真夫, 浜治世, 津田兼六, 鈴木ゆかり, & 互恵子. (1990). 女性の精神的健康に与える化粧の効用. 健康心理学研究, 3, 28-32.
This blog represents the opinions of the author, Timothy Takemoto, and not the opinions of his employer.