J a p a n e s e    C u l t u r e

Many young, and not so young, Japanese women like to avoide ultra violet radiation and use umbrellas to shield themselves from the sun. The day on which this photograph was taken was cloudy but bright. Japanese generally believe that it is more attractive to be white skinned and have a word "bihaku" (literally "beauty-white") to express the state and colour of someone who has not been out in the sun. In the UK we call it "pasty." Some Japanese also explain that it is unhealthy to go out in the sun, since its rays produce premature aging although this is probably a secondary, long term rationale.

Labels: culture, japan, japanese culture, nihonbunka, westernisation, 日本文化