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Modern and Traditional Japanese Culture: The Psychology of Buddhism, Power Rangers, Masked Rider, Manga, Anime and Shinto. 在日イギリス人男性による日本文化論.

Tuesday, November 26, 2013


Change That Face, Why don't You?

Change Your Face, Why don't You? 

This advert (from the Asahi National Newspaper) for Biteki Magazine asks Japanese readers why they don't change 'that' (their) face, presumably to be more like the tri-racial cover model, Rola, pictured, using "mimic makeup" which will achieve a 80% actress face.

It also says "Now, complex solving make-up is great," which taken together might suggest, and indeed promote, the notion that Japanese who look Japanese should have a complex about that, or in other words that they should feel psychological pain. Indeed, Rutgem Kowner's research (Knowner, 2004) has already shown that Japanese who look Japanese consider themselves to uglier than those that do not, and this despite the fact that the Japanese are the most beautiful people in the world (imho).

Imagine if there were a similar advert in a British newspapers, asking Britons why they don't change their face to make it look more like that of an Asian. I hope that day comes, and that the mimicry is mutual, soon.

Kowner, R. (2004). When ideals are too" Far Off": Physical self-ideal discrepancy and body dissatisfaction in Japan. Genetic, social, and general psychology monographs, 130(4), 333-364.

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This blog represents the opinions of the author, Timothy Takemoto, and not the opinions of his employer.