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Modern and Traditional Japanese Culture: The Psychology of Buddhism, Power Rangers, Masked Rider, Manga, Anime and Shinto. 在日イギリス人男性による日本文化論.

Thursday, September 13, 2012


Popteen Gals: The face of Japan

Popteen Gals: The face of Japan by timtak
Popteen Gals: The face of Japan, a photo by timtak on Flickr.
In Hong Kong and perhaps other places in Asia, the 'Japanese Look' is to look like a "GAL" (ギャル) such as adorn the cover of one of the many fashion magazines promoting "GAL" fashion. GALs have bleached blonde or lightened hair, large doe eyes with lots of mascara, various self-touching gestures and pouts to accentuate cuteness and auto-appreciation of their own cuteness.

I gradually lean further towards the beauty in averageness hypothesis which holds that people find prototypical faces beautiful perhaps because they are easy to process (Winkielman, Halberstadt, Fazendeiro, and Catty, 2006). According to this theory, exposed as they are to both Asian and American images of beauty, the Japanese will become increasingly attracted towards and aspiring of the Asian-Caucasian average, mid Pacific, GAL looks. And here above they are, in all their average glory.

Images copyright Popteen magazine and their copyright holders. The above image is a screen shot of the result of searching for "Popteen" (ポップティーン) on Google images.

Winkielman, P., Halberstadt, J., Fazendeiro, T. & Catty, S. (2006). Prototypes are attractive because they are easy on the mind. Psychological Science, 17. 799-806. Retrieved from psy2.ucsd.edu/~pwinkiel/winkielman-halberstadt-fazendeiro...

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Thanks for all your hard work on this interesting blog! I just have to point out it's 'doe eyes' and not 'dough eyes.'
Thank you!
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This blog represents the opinions of the author, Timothy Takemoto, and not the opinions of his employer.